|Fraudsters Targeting Social Media Influencers
The National Fraud Intelligence Bureau has received intelligence to suggest that fraudsters are contacting social media influencers, based in the UK and abroad, offering them the opportunity to market a bogus product, service or investment opportunity.
Fraudsters will present professional and credible pitches to the social media influencers and try to convince them to feature the opportunity for a fee on their social media profiles in order to entice unsuspecting followers of the influencer to sign up or make a purchase.
Additionally, fraudsters are using the names of well-known public figures, implying that their opportunity or product is endorsed by the figure when it is not.
The public should be aware that any apparent endorsement by celebrities, influencers or personalities does not necessarily mean that an investment, product or service is genuine. The public is urged to exercise a cautious approach to any such offer of investment, product or service with the same caution they would at any other time.
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